PRATAP GHEE
A complete commercial digital transformation prototype for Pratap Ghee (Estd. 1958 Khari Baoli, Delhi). Reimagining a 65-year-old dairy legacy into a high-converting D2C & B2B experience.
Experience the live D2C cart, pack switcher, and B2B wholesale quotation calculator.
16:9
D2C
2026
Full-Stack Design & Prototyping
CLIENT BRIEF
Modernize Pratap Ghee's digital presence to win the brand as a flagship Devrian client.
STRATEGY & DIRECTION
High-contrast royal maroon and pure ghee gold visual identity with interactive e-commerce and B2B pricing calculators.
DELIVERABLES
Complete workable web application prototype, Slide-out cart drawer with WhatsApp checkout, Interactive 15 Kg bulk tin B2B quotation calculator, Quick commerce integration matrix
TECHNICAL CRAFT & EXECUTION
Sensory Danedar UI:
Interactive visual tests and texture demonstrations highlighting traditional slow-simmered bilona purity.
Dual-Engine Commerce:
Seamlessly handles retail 500ml-5L jars for households alongside 15 Kg tins for halwais and sweet makers.
Direct WhatsApp Flow:
Auto-formats full cart details into structured WhatsApp orders for instantaneous conversion without payment friction.
Quick Commerce Bridge:
Embedded links for 10-15 minute delivery via Blinkit, Zepto, and Instamart across Delhi-NCR.
Digital Transformation & Design Engineering · DEVRIAN Studio
Client Transformation Prototype
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