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KINETIC ROASTERS

Coffee Craft & Brewing Reel

STUDIO SPEC

Studio Benchmark Study: This concept study was created internally by DEVRIAN Studio to demonstrate visual storytelling, pacing, and multi-format content capability. It is not an external client campaign.

STUDIO STUDY

KINETIC ROASTERS

Artisanal coffee carousel showing the brewing craft, beans and equipment.

FORMAT

9:16

CATEGORY

D2C

YEAR

2025

ROLE

Direction & Editing

ABOUT THE IDEA

A calm, premium coffee concept built around the craft of brewing, with slow visuals and natural morning atmosphere.

HOW WE APPROACHED IT

We let the brewing process set the pace—focusing on coffee grinds, hot water flow and steam rather than loud promotional text.

WHAT WE CREATED

5-slide educational carousel with recipe steps, bean origin notes and clean cover artwork.

TECHNICAL CRAFT & EXECUTION

Rhythm:

Pacing follows the natural coffee brewing process instead of rushing through cuts.

Visuals:

Focused entirely on grinder blades, blooming coffee grinds, and warm steam.

Sound:

Clear foley for grinding beans and pouring water, kept loud enough to feel physical.

Color:

Warm morning amber tones with deep coffee shadows.

CREDITS

Direction, Editing & Audio · DEVRIAN Studio

Studio Spec / Concept Study

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